Below are several articles about Tim Hortons in Dubai. Take a look at them and think about their Marketing here in Dubai. Specifically, based on your own knowledge and information provided, do you think they should exapand into other Emirates and GCC countries?
The first article is from Tim Hortons own website. It discusses possible 'Strategic Marketing' decisions. Check it out and think about how successful they might be if they follow this straegy here in the UAE.
Tim Hortons Strategic Marketing decisions
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